Continental contest for the creation of a logo for the African Union Initiative on the Elimination of Female Genital Mutilation
The Saleema Initiative
The African Union Commission, through the Department of Social Affairs, is developing a Continental Initiative aiming at eliminating Female Genital Mutilation in Africa by 2030 – The Saleema Initiative.
This Saleema Initiative aims at changing the negative social norms which Female Genital Mutilation is rooted in, by adopting a holistic approach that considers this harmful practice a result of a given social, political, economic and anthropological context. The Commission believes that it is only through enhancing the cognitive social capital of communities as a whole, and community members individually, that Female Genital Mutilation will be abandoned.
The Saleema Initiative’s communication campaign will thus focus on working at grassroots level, engaging communities, young people and women to take an active part in the dialogue that will shape the Saleema Campaign.